Do you know what search engine optimisation is? Well, if you have a website and you are in a competitive industry you can bet your rivals know all about it. Search engine optimisation or SEO is process by which you make your website more popular in the search engine ranking results. For example, if your company sells running shoes and you have an online website shop for this you will need customers to sell your product to.

How do customers find your website? Via a search engine. Out of the big three, Google, Yahoo and Bing, Google is the most popular. It takes an estimated 70% of all search engine queries. People log on to Google and then type in the search box to find what they are looking for. Back to our example about the running shoes. If someone types running shoes into the search box a list of appropriate websites, namely ten are listed. Which website do the majority of searchers click on? Of course it’s the number one listed result.

Potential customers sometimes hit the back button if they don’t immediately find what they are looking for. But if they happen to find what they need in one of the first few sites they will purchase the product. Now you can see the importance of having your site listed at the top of Google. So how exactly do you do this? There are tried and tested methods.

There are two basic methods of SEO. There is a process called on-page optimization which refers to your own website , and another called off-page optimisation , which refers to promoting your website via other websites. On-page optimization can be quite technical. To do this correctly, you need to know a little bit about how websites are structured and you need to have some basic web design knowledge.

Off-page optimization requires you to build back links to your website from other websites. The best scenario is to have links from websites that are devoted to the same subject as yours. The anchor text of the link is very important as well. If you want to rank highly in Google for the phrase “white sports sneakers” you have to have a lot of anchor text related links pointing at your site with the words “white sports sneakers”.

If this sounds confusing to you talk to a reputable search engine optimisation consultancy. They will explain the process in simple terms that you can understand. They can save you money and perform all the legwork for you. There are some things you should do to promote your site and others that you should avoid at all costs. Research as much as you can about SEO and start doing it yourself. For faster results consider working with a SEO company.

Tough online markets demand creative search engine optimization strategies. Seo City harness the latest cutting edge thinking that have helped their clients dominate the seo services Northern Ireland market and the rest of the UK and USA.